From January to August 2025, I completed my co-op term at Farms.com, specifically within their AgCareers division, in a hybrid work setting. My title was Data Analyst and Survey Expert Intern, but the role extended far beyond that. I gained hands-on experience across a wide range of areas including data analytics, client reporting, AI integration, graphic design, marketing asset creation, web development, and internal process improvements.
This website provides a detailed look at my contributions during the work term — highlighting the tools I used, the challenges I tackled, and the diverse projects I helped lead or support. Through this experience, I significantly expanded both my technical skills and professional confidence, while helping AgCareers deliver data-driven insights and polished communication materials to their clients and internal teams.
Farms.com is a leading provider of innovative information products and services for the global agriculture and food industries. Within Farms.com, I worked with AgCareers.com, a specialized division focused on talent solutions, career development, and workforce research in the agriculture and food production sectors.
During my co-op term, I worked closely with the Compensation Benchmark Review (CBR) team — a branch of AgCareers that conducts detailed industry-wide salary and HR data analysis for agriculture employers. The CBR plays a crucial role in delivering customized insights and benchmarking reports to clients across North America, helping them make informed decisions on talent management and compensation planning.
AgCareers operates at the intersection of human resources, data analytics, and technology, and my role allowed me to contribute to a wide range of projects involving data reporting, dashboard development, marketing design, web updates, and AI integration.
Although my co-op role was primarily focused on data, I began the term with broader goals. I was eager to gain hands-on experience in UI/UX design, web development, and coding, particularly through opportunities to work directly on AgCareers’ public-facing pages. I also wanted to explore data visualization using Power BI to strengthen my analytical and storytelling skills.
In terms of soft skills, I aimed to improve my communication, time management, and project planning abilities — especially in a hybrid work environment with multiple concurrent projects and collaborators.
I specifically wanted exposure to tools such as the Adobe Creative Suite, various coding languages, and AI tools, recognizing their importance not only for this role but also for my own personal ventures and future career opportunities.
Many of these goals were successfully met. I was able to code and contribute to live website updates, work on key exit pages, and publish updates to the CBR webpage, which was a major milestone for me. These experiences gave me valuable insight into real-world development workflows and client-facing content delivery.
One goal I didn’t fully meet was building advanced dashboards in Power BI earlier in the term. Since data collection didn’t begin until April, I only recently started working with the dataset and dashboard builds. However, this is now actively in progress and has already provided a strong foundation in working with business intelligence tools.
Throughout my co-op at AgCareers, I contributed to a diverse range of projects that spanned design, development, data visualization, and strategic process improvement. Below are six key initiatives that highlight my impact during the work term:
I designed a 2-page flyer and both 2- and 3-page client agreement documents for the Compensation Benchmark Review (CBR). These visually communicated the value of the program while maintaining brand consistency and clarity for clients.
I led UI/UX refinements on AgCareers’ most-visited exit pages to reduce bounce rates and improve content clarity. This involved designing cleaner layouts, simplifying navigation, and improving CTAs across multiple page types.
I supported improvements to AgCareers' survey processes for the HRR and IBR projects, including design structure, data cleanup, and internal flow optimization. These refinements contributed to more accurate data and smoother collection phases.
I redesigned and coded the CBR webpage, improving layout, accessibility, and content structure. Working with my team, I published responsive updates that enhanced user experience and alignment with CBR messaging.
I explored and applied generative AI tools like ChatGPT to streamline tasks such as content drafting, layout planning, and internal documentation. This helped introduce efficient workflows across multiple teams.
I began creating Power BI dashboards to visualize survey data, assisting both internal and client teams in identifying compensation trends. This project strengthened my data modeling and storytelling skills using real-world HR insights.
